Street of Dreams
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Street of Dreams, A History...

From “Big Idea” to “Big Deal”

Street of Dreams, Inc. (SDI) produced its first Street of Dreams event in Scottsdale, AZ in the Spring of 1986, and grew to become the largest producer of luxury home shows in North America. Over 25 years the company has produced 85 Street of Dreams events, attracting over 3.5 million visitors and facilitating the sales of over half a billion dollars in luxury real estate. The company’s success is a classic example of entrepreneurism, persistence, and commitment.

“The Beginning”

The concept of a “single site” housing show started in the Midwest during the 1950’s, but the modern “Street of Dreams” concept was first introduced in Portland, OR by the Home Builder’s Association of Metropolitan Portland (HBAMP). David Straughan, SDI’s founder, was the Director of Association Services for HBAMP for four years and had produced its annual Street of Dreams event before moving his family to Seattle in 1985. Confident that the concept of showcasing sets of fabulous custom homes on a single street - each decorated by a top local interior designer and loaded with high-tech accessories - would resonate in other cities, SDI began to expand into multiple markets across North America

After acquiring the Federal and State trademark registrations to the name “Street of Dreams” (with exceptions for Oregon, Washington, and Omaha, NE), SDI began its nationwide expansion in Scottsdale, AZ, then added four additional cities to its portfolio by 1988 - Sacramento, Denver, Houston, and Atlanta. The strategy was to establish annual Street of Dreams events in major metropolitan areas that were experiencing booms in residential housing, and expand to new cities as opportunities arose.

“Up and Running”

By 1990 the company was producing eight Street of Dreams events annually, and managing the growth was an exciting challenge. The decision was made to focus on quality, not quantity, so throughout the 1990’s and early 2000’s the company averaged five Street of Dreams events per year. As markets rose and fell, SDI had the flexibility to move around to other metro areas and stay busy during the booms and busts of the industry during those years.

Attendance records were set with events in Vancouver, B.C. where the first two shows in 1992 and 1994 attracted over 110,000 over their six-week runs. In the US, attendance records were set in Minneapolis/ St. Paul, Las Vegas, and Orlando. Street of Dreams events were held on a regular basis in 18 different US cities and in three Canadian provinces, and the “Street of Dreams” name became synonymous with the best in luxury residential living.

As the housing markets heated up in the mid – 2000’s, prices and home sizes escalated. The 2008 Orlando Street of Dreams featured a show home that was 13,000 square feet and ultimately sold for $8.9 Million to a local professional basketball player!

The Recession...

The sudden collapse of the US housing markets in 2008 - 2011 was particularly hard on the luxury residential industry, and it was painful to watch SDI’s “family” of custom builders and developers suffer the loss of business and in many cases, the loss of their entire companies. With builders unable to secure loans and home prices in free-fall, future Street of Dreams events were put “on-hold”.

The Recovery!

In 2012 one of SDI’s clients - Mr. Greg Bamford of Whitewing Communities in Arizona - saw an opportunity developing in the Gilbert, AZ market and decided to move forward with a Street of Dreams in his “Whitewing at Germann Estates” subdivision. Working closely with SDI, Greg recruited five top custom builders into his community. He will be hosting the 2013 Arizona Street of Dreams at Whitewing at Germann Estates opening October 19, 2013.

As local markets continue to recover, SDI is pursuing opportunities for events in Las Vegas, Orlando, Atlanta, and other cities with a strong history of successful Street of Dreams events.

“AMERICA’S MOST POPULAR ADDRESS”

Listed below are the developments that have hosted Street of Dreams, Inc.-produced shows:

ATLANTA, GA
Thornhill - 1987
St. Ives - 1988
Neely Farm - 1989
Nesbitt Lakes - 1991
Windward - 1992
The Falls of Autry Mill - 1995
Hamilton Mill - 1997
White Columns - 1998
BridgeMill - 1999
Rivermore Park - 2000
Arbor Springs Plantation - 2001
Harbour Point - 2001
River Oaks - 2004
Big Canoe - 2005
Marina Bay - 2006
Tributary - 2007
BIRMINGHAM, AL
Inverness Point - 1990
CALGARY, ALBERTA
Heritage Pointe - 1997
Willow Creek - 2012
CHARLOTTE, NC
The Peninsula - 1992
Challis Farm - 1994
DALLAS/FT.WORTH, TX
Stonebriar - 1989
Mira Vista - 1994, 1987
DENVER, CO
Lone Tree - 1987
Forest Rim - 1988
HOUSTON, TX
Kingwood - 1987
First Colony - 1988
Bay Oaks - 1989
Northgate Forest - 1990
Sienna Plantation - 2000
HarborWalk - 2006
JACKSONVILLE
Eagle Harbor - 1996
KANSAS CITY
Loch Lloyd - 1994
LAS VEGAS, NV
Seven Hills - 1998, 2000
MacDonald Highlands - 2002, 2004
MINNEAPOLIS
Bell Oaks - 1990
Tuckborough Farm - 1991
Deer Run - 1992
MONTREAL, QUEBEC
Mont Tremblant - 1996
ORLANDO, FL
Alaqua - 1992
Phillips Landing - 1997
Keene’s Point - 1999
Windsong - 2002
Lake Butler Sound - 2003
Lake Nona - 2004
Bella Collina - 2006
Lake Club - 2008
PHOENIX, AZ
Montana Vistas - 1986
The Islands - 1987
Tatum Foothills - 1988
Troon Ridge Estates III - 1989
Troon Highlands Estates - 2001
Superstition Mountain - 2002
Whitewing at Germann Estates - 2013
SACRAMENTO, CA
Rancho Murieta - 1987, 1995
Lake Forest - 1988
Treelake Village - 1989, 1991
Los Cerros - 1990
Laguna West - 1992
Stanford Ranch - 1994
Serrano - 1996
Mace Ranch - 1997
Darkhorse - 2006
SAN DIEGO, CA
Rimrock - 1991
The Heritage - 2000
SAN ANTONIO, TX
Stone Creek Ranch - 2011
SEATTLE, WA
Showplace - 1988
SPOKANE, WA
Legacy Ridge - 2006
TACOMA
Cormorant Passage - 1988
TAMPA
Tampa Palms - 1988
Cheval - 1989
Avila - 1994
Stillwater - 1999
TUCSON, AZ
Honeybee Ridge - 1991
Stone Canyon - 2007
VANCOUVER, BC
Westwood Plateau - 1992, 1994
Morgan Creek - 1996
Eagle Mountain - 2002
WEST PALM BEACH
Ibis - 1999
Automated Environments
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