Street of Dreams, Inc. (SDI) produced its first Street of Dreams event in Scottsdale, AZ in the Spring of 1986, and grew to become the largest producer of luxury home shows in North America. Over 25 years the company has produced 85 Street of Dreams events, attracting over 3.5 million visitors and facilitating the sales of over half a billion dollars in luxury real estate. The company’s success is a classic example of entrepreneurism, persistence, and commitment.
The concept of a “single site” housing show started in the Midwest during the 1950’s, but the modern “Street of Dreams” concept was first introduced in Portland, OR by the Home Builder’s Association of Metropolitan Portland (HBAMP). David Straughan, SDI’s founder, was the Director of Association Services for HBAMP for four years and had produced its annual Street of Dreams event before moving his family to Seattle in 1985. Confident that the concept of showcasing sets of fabulous custom homes on a single street - each decorated by a top local interior designer and loaded with high-tech accessories - would resonate in other cities, SDI began to expand into multiple markets across North America
After acquiring the Federal and State trademark registrations to the name “Street of Dreams” (with exceptions for Oregon, Washington, and Omaha, NE), SDI began its nationwide expansion in Scottsdale, AZ, then added four additional cities to its portfolio by 1988 - Sacramento, Denver, Houston, and Atlanta. The strategy was to establish annual Street of Dreams events in major metropolitan areas that were experiencing booms in residential housing, and expand to new cities as opportunities arose.
By 1990 the company was producing eight Street of Dreams events annually, and managing the growth was an exciting challenge. The decision was made to focus on quality, not quantity, so throughout the 1990’s and early 2000’s the company averaged five Street of Dreams events per year. As markets rose and fell, SDI had the flexibility to move around to other metro areas and stay busy during the booms and busts of the industry during those years.
Attendance records were set with events in Vancouver, B.C. where the first two shows in 1992 and 1994 attracted over 110,000 over their six-week runs. In the US, attendance records were set in Minneapolis/ St. Paul, Las Vegas, and Orlando. Street of Dreams events were held on a regular basis in 18 different US cities and in three Canadian provinces, and the “Street of Dreams” name became synonymous with the best in luxury residential living.
As the housing markets heated up in the mid – 2000’s, prices and home sizes escalated. The 2008 Orlando Street of Dreams featured a show home that was 13,000 square feet and ultimately sold for $8.9 Million to a local professional basketball player!
The sudden collapse of the US housing markets in 2008 - 2011 was particularly hard on the luxury residential industry, and it was painful to watch SDI’s “family” of custom builders and developers suffer the loss of business and in many cases, the loss of their entire companies. With builders unable to secure loans and home prices in free-fall, future Street of Dreams events were put “on-hold”.
In 2012 one of SDI’s clients - Mr. Greg Bamford of Whitewing Communities in Arizona - saw an opportunity developing in the Gilbert, AZ market and decided to move forward with a Street of Dreams in his “Whitewing at Germann Estates” subdivision. Working closely with SDI, Greg recruited five top custom builders into his community. He will be hosting the 2013 Arizona Street of Dreams at Whitewing at Germann Estates opening October 19, 2013.
As local markets continue to recover, SDI is pursuing opportunities for events in Las Vegas, Orlando, Atlanta, and other cities with a strong history of successful Street of Dreams events.
Listed below are the developments that have hosted Street of Dreams, Inc.-produced shows: